Schubert's Carango on Rebranding: 'You Can't Rebrand to Something You Wish You Were'
As seen on mediabistro.com, March 8, 2011
Schubert, a b-to-b marketing agency based in the Philadelphia area, introduced a new logo, tagline, and new promotional materials last week. It is the first major rebranding for the firm in its 33-year history. Read more.
Super Bowl ads: Pros give nod to Eminem
As seen in Daily Local News, February 15, 2011
While the Steelers and Packers were slugging it out in Texas, advertisers spent upward of $340 million on airtime to get our attention. Was it money well spent? Well, we all get to be judge of that. We’ve asked the advertising experts at Schubert Communications, a Downingtown-based advertising agency specializing in B2B, to give us some of their best and worst picks from the bunch. Read more.
Today is advertising's time to shine
As seen in Daily Local News, February 6, 2011
Another Super Bowl is upon us and two things remain constant:
1. For the 45th straight year of its existence, the Philadelphia Eagles will not be crowned champions when the game is over and;
2. As many people will be talking Monday about the advertisements shown during the game as the game itself. Read more.
Schubert Helps Task Force Maintain Neutral Voice in Push to Establish Trauma Center
As seen in PRWeek, December 4, 2009
The Chester County Trauma Services Task Force wanted to establish a medical trauma center in the county. To accomplish that goal, it had to first educate about 400,000 adult residents about what the county was lacking. In addition, the effort needed to educate its audience without outright endorsing the trauma center. Read more.