Schubert Communications Presents Free Webinar for B2B Marketers on Effective Online Newsrooms
DOWNINGTOWN, Pa., January 26, 2009 — Today’s online newsroom can be a high-value, low-cost springboard to media coverage and customer-direct messaging. But the appearance and content of today’s online newsroom are very different from the directionless, laundry list of old press releases that were once acceptable to Internet users. To provide B2B marketers a guide of best practices for online newsrooms, Schubert Communications Senior PR Executive Brian Courtney will present a free webinar, “Newsroom or Snooze Room.”
Schubert’s presentation is part of the thought-leadership series of webinars presented by B2B Power Exchange. It takes place Friday, January 30, at 2 pm Eastern. Marketers can enroll for this free one-hour online event by visiting http://www.suretomeet.com/exec/gt/event_pb.h,event=3b0bfcbf6d13.
The presentation will help participants evaluate their online newsroom against leading examples currently in use. It defines best practices and identifies essential elements. It helps separate fact from fiction regarding journalists’ search behaviors and how customers are using these resources. Lastly, Schubert’s presentation helps participants define a path of action for creating or renovating their own online newsroom.
About Schubert Communications Inc.
Schubert Communications Inc. is a full-service agency specializing in business-to-business marketing communications. Schubert delivers sales-centric marketing support to industries as diverse as biotech, professional services, specialty chemicals and metals processing. Working with industry leaders like Shimadzu Scientific Instruments, NETZSCH Fine Particle Technology, Houghton International, Sartomer Co., Pall Corp., Hydro and more, Schubert delivers custom B2B integrated marketing communications programs that help clients to grow revenue and profits. For more information, visit www.schubert.com.
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