Schubert developed the service after tracking the mobile trend and noting through an internal survey that most B2B corporate websites are not mobile-optimized. The complex content common on these sites is typically not easy to view on mobile devices. As part of its service, Schubert consults with marketers to carefully select user-friendly mobile content that will promote loyalty and interaction.

When a company has a mobile-optimized site in place, that version is automatically displayed to visitors who access the corporate website from an iPhone, Blackberry or other smartphone. Instead of seeing a tiny, hard-to-use version of the standard site, visitors are presented with one specifically designed for their mobile device. This makes navigation easy via touch screen or Blackberry controls. The text appears large and clear to the user. Schubert works with each client to develop the mobile content that is most appropriate for their audience.

“I’m amazed that more B2B companies don’t have mobile-optimized web sites,” said Chris Raymond, director of the Schubert Interactive Group. “Companies can gain a real competitive advantage just by providing customers and potential buyers easy access to their corporate websites from the road.”

About Schubert Communications Inc.

Schubert Communications Inc. is a full-service agency specialized in integrated business-to-business marketing communications that help business to business companies become the preferred brand. Schubert provides strategic marketing consultation and creative services to industries as diverse as biotech, professional services, specialty chemicals and metals processing. For more information visit www.schubert.com or http://blog.schubert.com.