“This is something of a high-water mark for Schubert,” Carango said. “When the firm was founded in 1978, it sought to be the top agency in the Philadelphia area. While other agencies are being acquired or simply folding outright, Schubert continues to grow. Over the past two years or so, the firm has focused on how B2B companies should use digital media.

“The Internet has changed the way that people source vendors and communicate with each other,” Carango added. “It’s always been our role to help companies take what’s coming and use it to their benefit.”

The agency’s new tagline is “What B2B needs 2B” and it has changed its color palette from blue to red to indicate the agency’s vibrant energy.

“New technologies are transforming the way B2B companies are doing business and marketing themselves. Schubert, like our clients, is one of those companies affected by this revolution,” said Allen Silveri, the agency’s executive vice president. “Growing our service offering shows that we’re not just satisfied with the status quo. We’re evolving and embracing these changes to better serve customers.”  

About Schubert

Schubert Communications Inc. is a full-service, business-to-business marketing communications agency. Founded in 1978, the company serves clients such as Hydro Aluminum, Shimadzu Scientific Instruments and Sartomer USA LLC in industries as diverse as biotechnology, computer technology, SaaS, specialty chemicals and metals processing. Schubert delivers strategic integrated marketing communications programs, advertising, public relations and interactive services to help B2B clients nurture prospects, strengthen customer engagement, and build their brands to grow revenue and profits. Schubert’s blog is http://blog.schubert.com.

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