DOWNINGTOWN, Pa., May 17, 2011 — Schubert Communications has successfully rebranded national environmental services firm Ecor Solutions as Sustainable Resources Group (SRG), uniting the company under one identity that’s meaningful across the sustainability market. Schubert renamed the company and its three core business units to better reflect SRG’s long-standing leadership position in the sustainability market and renew its brand as a forward-looking organization. Now, as SRG’s agency of record, Schubert provides ongoing strategic communications, digital marketing and public relations support.
Schubert updated the company’s logo and created a compelling tagline — “making sustainability and profitability a reality” — to portray the company’s new brand. Schubert next developed a new website for SRG (www.SustainableResourcesGroup.com), which serves as the hub for the company’s sales and marketing activity. The website combines search engine optimization strategies, engaging content, tracking techniques, compelling offers and social media triggers. An ongoing public relations and social media campaign launched the new brand in late April.
“SRG’s roots run deep in the environmental services sector, providing high-quality, cost-effective environmental solutions across a wide spectrum, so the company needed a brand that would encompass everything they do,” said Rich Carango, president of Schubert. “We are pleased that SRG embraces Schubert’s sales-centric marketing strategies and has chosen our agency as its brand guardian.”
To download an image of the new logo click here.
About Schubert
Schubert Communications Inc. is a full-service agency specialized in integrated business-to-business marketing communications that help clients to grow revenue and profits. Schubert delivers its strategic, sales-centric marketing to industries as diverse as biotech, professional services, specialty chemicals and metals processing. Its client list includes industry leaders Shimadzu Scientific Instruments, NETZSCH Fine Particle Technology, Houghton International, Sartomer Co., Pall Corp., Hydro Aluminum and more. For more information visit www.schubert.com or http://blog.schubert.com.
###
